Cheshire-based entrepreneur Gareth Hoyle turns to Mobiomic for new responsive website

April 30th, 2012 by Andy

We’re delighted to announce that the new site for Cheshire-based entrepreneur Gareth Hoyle is now live. The objective of the site was to demonstrate a fully rounded identity for Gareth Hoyle Limited’s range of companies. The site also launches a new initiative “Calling Tech Start-Ups”, helping him to attract emerging technical start-ups and digital entrepreneurs for potential investment.

Gareth Hoyle

 

Our solution was a site that clearly centres around Gareth Hoyle the man, but not to the extent of the ‘cult-ish’ personal branding sites used by famous entrepreneurs such as Peter Jones or Duncan Bannatyne. Since it could have a wide range of potential users, it therefore needed to allow people to easily find the content that was of most relevance to them. As Gareth was keen to ensure that mobile users enjoyed the same quality browsing experience as desktop users, the website was designed on a responsive framework so that desktop, tablet and mobile users all receive a unique design catering for their own particular needs.

Not only that but we delivered a new brand identity and guidelines for usage as part of the job. Can’t be bad!

Check it out now on your device of choice at www.garethhoyle.com

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A response to responsiveness

April 30th, 2012 by Andy

We take a look at one of the rising trends in modern site design catering for mobiles.

One of the age-old problems, ever since web design was first invented circa 1000 years ago, was, well, just how big do I make my website? Should I cater for the lowest possible screen size, or the most common, or what? Clients always used to ask me, much to my professional chagrin, “Can you make it fill my screen?” to which the inevitable reply was, “Well, precisely how big is your screen?” The only way to really achieve this was to make the whole design fluid (i.e. 100% of the browser’s width, whatever that happened to be) and allow the design to “flow” across the screen. Sadly the problem was that pixel-perfect sizing and positioning of images was pretty much a no-go area since, although columns and so forth in HTML can be resized, resizing of images dynamically on the fly wasn’t, then, much of an option.

Anyway, it was a right royal pain, and since the arrival of mobile devices and tablets, it’s just got a lot worse. Who knows what a user is going to be looking at your site on? It could be a fancy Apple Cinema Display, a tablet in portrait mode or a smartphone with the smallest screen real estate known to man. To counter this, and thanks to the appearance of improved CSS and media query support in most modern browsers, there has been a trend recently in the web design world towards what has been conveniently monickered ‘responsive’ web design.

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Mobiomic’s eyeTour apps featured on BBC “Click”

April 23rd, 2012 by Andy

This Sunday (23rd April 2012) saw BBC Click presenter Kate Russell out and about in Liverpool testing a couple of location-based apps, one of which was our very own eyeTour Liverpool. She followed the route from Lime Street station down to the Cavern Club and was filmed using the app to navigate the city easily from her own smartphone.

You can check out the full clip on the BBC website here or download the app itself from either the iTunes App Store or Google Marketplace.

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The BIBAs 2012 iPhone app is launched

March 19th, 2012 by Andy

Each year BIBAs celebrate the achievements of organisations and individuals in the Lancashire business community who are making a positive difference for their customers, shareholders, employees and their communities. Previous winners have included Danbro, Dragon’s Den’s Kirsty Henshaw, Submarine Manufacturing and Evans Vanodine… the list goes on!

The BIBAs 2012 iPhone app

In association with the organisers North & Western Lancashire Chamber of Commerce, Mobiomic have teamed up to develop their first mobile app to celebrate this year’s event. Now the business community of Lancashire can keep up-to-date with all the latest BIBAs news and views, book their tickets for the 2012 event as well as look back at last year’s event through a series of unique video interviews and image galleries.

Chief Executive of North and Western Lancashire Chamber of Commerce, Babs Murphy, said: “We were immediately taken by the idea of producing an app for this year’s BIBAs. It will really push the perception of the event forward in people’s minds and keep them involved and connected in real-time with the event.  We’re passionate about introducing new concepts to ensure that the BIBAs remain the one they all want to win”.

Creative Director of Mobiomic, Andy Whitwood, said of the app, “It’s great to be involved with the BIBAs this year, they really do showcase the best in business that Lancashire has to offer. It’s certainly an innovative way to promote the event and really demonstrate the power of apps for today’s modern businesses.”

Find out more at www.thebibas.co.uk or download the BIBAS 2012 from the iTunes App Store now.

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There’s not an app for that

March 13th, 2012 by Andy

So, you want to go mobile? As you’re up on these things, you’ve heard all about what a big deal mobile is, so I’m not going to drone on and bore you with facts and figures right now. We’ll just assume that you’ve identified that your business needs a mobile presence. And what do you know? You’d be right. So let’s just move on…

OK, then. Mobile means apps, so what you need my friend is an iPhone app, right? Wrong. iPhone users represent a mere fraction (albeit a pretty cool fraction) of the overall mobile marketplace. The Android operating system is now used by far more users than the Apple iOS and across a much wider variety of handsets. And don’t forget loyal Blackberry users, be then businesses who’ve invested heavily in the platform for their workforce or teenagers addicted to their instant messenger service. And then there’s Palm, and Windows 7. Oh, and tablets. So surely then, all you have to do is produce your app and make it available for every single platform?

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Five top mobile marketing tips

March 6th, 2012 by Andy

What I’ll give you in this article is something that will help you capitalize on the mobile platform for marketing your business. To that end, the following is a set of five mobile tactics that you can execute relatively easily in a short amount of time, all at your favourite price!

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Come and say hello at Apps World 2012!

March 2nd, 2012 by Andy

We’re delighted to say that we’re signed up to exhibit at this year’s Apps World Europe exhibition in Earl’s Court, London.

Apps World Europe is one of the leading multi-platform events in the industry, and this year’s Earl’s Court 2 event is set to be the biggest yet. We’re expecting over 5000+ developers, digital marketers, telecoms providers, device manufacturers, platform owners and apps industry professionals for two days of high-level insight and discussion around the latest technological and strategic developments; examining the opportunities and threats they pose across the industry. We’ll be holding court at stand 149 and demoing some of our latest creations whilst also being available for discussion on how we can help mobilise your brand’s digital offering, be it via apps or mobile-friendly websites.

So why not pop along for a coffee and say hello? For further information, simply visit the Apps World website at: www.apps-world.net/europe/

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Convergence Summit 2012 app is launched

February 16th, 2012 by Andy

Convergence Summit is the only UK Channel exhibition and networking event in the North. Taking place on 17th – 18th April 2012 at Central 1, Manchester Central Convention Complex, a total of 1,483 Channel professionals attended last year across the two days proving the need for a Channel exhibition in the North of England is stronger now than ever.

Convergence Summit 2012 app

The iPhone app allows delegates to browse seminars and sponsor details, check out the floorplan of the event, view galleries and videos from last year’s event, plus stay in touch with all the latest happenings through live news and Twitter feeds. They can even register online before the event.

The Convergence Summit 2012 app is available to download now from the iTunes store.

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We’re on the move!

February 14th, 2012 by Andy

Today sees the first day in our brand new, dare I say “spanking”, offices in the heart of Bolton’s commercial district. Complete with fast internet connections, office-wide wi-fi and funky break-out areas, we reckon we’re going to feel more than at home here.

120 Bark Street

As of 14th February you can now reach us at:

Mobiomic Limited
6th Floor, 120 Bark Street, Bolton, BL1 2AX
Telephone: 0844 8709219

View in Google Maps

Managed by Regus, 120 Bark Street is a new development located within the heart of Bolton’s town centre. We’re ideally situated near Bolton’s primary retail and business core with excellent communications by both road and rail. Bolton station is a few minutes walk away, plus we’ve ample car parking all around us. Or you could always do as our own Andy does, and travel in by bicycle!

So feel free to come along and say hello. We’ve always got a brew on…

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Brewer’s Hops iPhone app is launched

February 1st, 2012 by Andy

Today sees the launch of the Brewer’s Hops iPhone app, a your guide to new and interesting facts about the brewing process. Written by master brewer Jens Eiken, it provides an indispensable guide to all facets of hops and the brewing process. Whether you want to find out the history of hops or specific scientific information about your hop variety of choice, Brewer’s Hops has all the answers! You can even calculate the required dosages for your desired brew with it’s built-in calculator.

Brewer's Hops iPhone app

Jens is a master brewer with dedicated international expertise in innovation. He joined the brewing industry in 1991, after completing his M.Sc. in pharmacy. He has worked in many supply chain roles for Royal Unibrew, Carlsberg, The Jacobsen Brewhouse and Molson Coors Brewing Company, and has recently joined the brewing enzymes department at Novozymes Switzerland AG.

Jens says of the app “This application answers many of the hoppy thoughts I have had as a master brewer, and many of the hoppy questions I have received over the last 20 years. I have divided this application into 7 keys. These keys cover topics for you as a brewer, to consider when dosing hops in whatever form you have decided to use.”

Available to download now from the iTunes store, or find out more information at www.BrewersHops.com

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