Archive for the ‘Mobile SEO’ Category

Cheshire-based entrepreneur Gareth Hoyle turns to Mobiomic for new responsive website

Monday, April 30th, 2012

We’re delighted to announce that the new site for Cheshire-based entrepreneur Gareth Hoyle is now live. The objective of the site was to demonstrate a fully rounded identity for Gareth Hoyle Limited’s range of companies. The site also launches a new initiative “Calling Tech Start-Ups”, helping him to attract emerging technical start-ups and digital entrepreneurs for potential investment.

Gareth Hoyle

 

Our solution was a site that clearly centres around Gareth Hoyle the man, but not to the extent of the ‘cult-ish’ personal branding sites used by famous entrepreneurs such as Peter Jones or Duncan Bannatyne. Since it could have a wide range of potential users, it therefore needed to allow people to easily find the content that was of most relevance to them. As Gareth was keen to ensure that mobile users enjoyed the same quality browsing experience as desktop users, the website was designed on a responsive framework so that desktop, tablet and mobile users all receive a unique design catering for their own particular needs.

Not only that but we delivered a new brand identity and guidelines for usage as part of the job. Can’t be bad!

Check it out now on your device of choice at www.garethhoyle.com

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A response to responsiveness

Monday, April 30th, 2012

We take a look at one of the rising trends in modern site design catering for mobiles.

One of the age-old problems, ever since web design was first invented circa 1000 years ago, was, well, just how big do I make my website? Should I cater for the lowest possible screen size, or the most common, or what? Clients always used to ask me, much to my professional chagrin, “Can you make it fill my screen?” to which the inevitable reply was, “Well, precisely how big is your screen?” The only way to really achieve this was to make the whole design fluid (i.e. 100% of the browser’s width, whatever that happened to be) and allow the design to “flow” across the screen. Sadly the problem was that pixel-perfect sizing and positioning of images was pretty much a no-go area since, although columns and so forth in HTML can be resized, resizing of images dynamically on the fly wasn’t, then, much of an option.

Anyway, it was a right royal pain, and since the arrival of mobile devices and tablets, it’s just got a lot worse. Who knows what a user is going to be looking at your site on? It could be a fancy Apple Cinema Display, a tablet in portrait mode or a smartphone with the smallest screen real estate known to man. To counter this, and thanks to the appearance of improved CSS and media query support in most modern browsers, there has been a trend recently in the web design world towards what has been conveniently monickered ‘responsive’ web design.

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Five top mobile marketing tips

Tuesday, March 6th, 2012

What I’ll give you in this article is something that will help you capitalize on the mobile platform for marketing your business. To that end, the following is a set of five mobile tactics that you can execute relatively easily in a short amount of time, all at your favourite price!

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Get your menu on your customer’s mobile.

Tuesday, October 18th, 2011

As the Internet finally starts to go genuinely mobile on the back of the iPhone/Android revolution, everybody needs to change the way their sites are structured. With statistics now showing the massive, and still growing amount of web traffic being sent through mobile phones, it is important that your takeaway or restaurant is able to keep up with the market and provide your customers with what they need.

Gone are the days of heavy Flash animations, bloated code and huge files to download. Users surfing on their mobile and wanting something tasty, quick and nutritious aren’t going to wait for your normal desktop site to load on their phones, and that’s assuming it actually does load!

With a mobile-friendly website, your customers will be able to view your menu quickly, ring directly from the site and share your menu with friends!

Mobiomic are currently offering a special offer on our own myTakeaway.mobi takeaway-specific online content management system which lets you control every aspect of your mobile website, online, from editing menus and locations, to specifying your contact phone number and email address, everything you need is right their at your fingertips.

For more information, simply contact us today on 0844 8709219 or email us: hello@mobiomic.com

The “low fat” takeaway website: quicker and more nutritious for your mobile…

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Manual Link Building Australia goes mobile with smartphone-enabled website

Wednesday, July 13th, 2011

Hot off the press is our smartphone-enabled site for SEO specialists Manual Link Building. Featuring JQueryMobile-enabled touch screen navigation, it’s compatible across all major smartphone platforms and degrades nicely on legacy handsets.

Not only that but it features a bespoke redirect which leaves essential SEO blog posts viewable in their original format.

To see the site in action, visit www.manuallinkbuilding.com.au on your mobile.

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that is… launches with mobile-friendly website

Friday, June 10th, 2011

Launching this week at mobiomic, is our mobile-friendly web offering for start-up branding consultancy that is…

that is...

that is… does branding, plans and delivers marketing campaigns, designs and builds websites, helps businesses explore and embrace the world of mobile and social media – all with passion, creativity, vision and ROE firmly front of mind.

Their main requirement was a website that was clean, fresh and simple so naturally we delivered all that in spades, and hooked it up to a content management system that allows them to update the main website and mobile site at the same time in one easy step.

Read more about that is… here at www.thatis.co.uk or follow them on Twitter.

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Three tips for better mobile SEO

Thursday, June 9th, 2011

As mobile increasingly becomes a primary gateway to the Internet, it is crucial for companies to incorporate forward-thinking SEO practices into their mobile strategies to ensure their mobile sites are easily detected by search engines and found by consumers.

More than 60% of consumers search for brands from mobile devices before purchasing, and another 49% of mobile searchers made a mobile purchase in the past six months. Businesses must view mobile as a significant piece of their overall marketing campaigns that can drive substantial traffic and increase revenue.

Here are some high level SEO strategies that brands can implement into their overall mobile efforts to ensure they are getting maximum visibility.

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Is a mobile app right for your business?

Wednesday, March 9th, 2011

“There’s an app for that!” is a catch phrase that has become familiar to us, thanks to the marketing geniuses behind Apple’s iPhone television commercials. By definition, an app is a mobile software application that is downloaded to a smartphone. Downloads to the smartphone don’t require a computer connection. Users can download on-the-go and within seconds have an app installed. The user can then launch the app with the click of a button or a tap on the screen.

So, what are the primary factors contributing to the explosive growth of mobile apps?

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UKFast Mobile Commerce Round Table

Sunday, February 27th, 2011

Well we did it! After a slap-up lunch, introductions and some basic camera etiquette, myself and four peers settled back to chew the mobile cud. Expertly facilitated by Jonathan from UKFast, we covered topics as rich and diverse as:

  • Analysts predict the mobile web will overtake the static PC by 2014, but where will that leave businesses in the online?
  • Which industries are leading the way through m-Commerce?
  • Will the future mean more companies will be using in-house built software innovations or source elsewhere?
  • Should all businesses be placing the handheld internet on its priority list?

If anyone can get past the fact they hired Declan Donnelly to dub my voiceover, you can check out the finished videos below. Run, as they say, VT…

Mobile industry analysis
Pitfalls and trust in the mobile arena
In summary

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How to market your mobile application

Thursday, December 2nd, 2010

The App Store is a competitive environment. Against more than 140,000 apps, all screaming for attention, how do you make sure your app gets its time in the spotlight? What does it take to get good media coverage? How do you get people to talk about your app and, ideally, how do you get them to buy it and show it to their friends? Following the simple rules laid out below, you will increase your chances in the battle for fame and glory.

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