bluetooth marketing
Bluetooth (or "proximity") marketing has become the fastest growing solution in marketing. Essentially, proximity marketing is the localised wireless distribution of advertising content associated with a particular place. You transmit digital content via Bluetooth to your customer’s mobile phone, providing of course they wish to accept the transfer. Why? Its targeted, its direct, its permission based, it can request an immediate call to action, your business or organisation contact details are stored in potential customers’ mobile phone, its free (to receive)
and its also green!
So how does it work?
Within a specified area (1m – unlimited) a Bluetooth transmitter automatically recognises all compatible mobile phones and immediately sends out an enquiry. Once acceptance has been granted your customer's mobile will start to download the content of your Bluetooth advertising campaign – fast, free of charge and unobtrusively.
Typical useages can include:
- Pubs and restaurants
- Conference centres
- Entertainment complexes and shopping centres
- Council buildings
- Airports, universities and hospitals
- City centre locations and tourist attractions
Bluetooth offers the possibility of delivering a huge variety of digital contents. It can be fun, unique, informative, drive sales and increase brand recognition. The possibilities are endless and mobiomic can help you develop creative Bluetooth mobile marketing solutions which will inform, entertain and enthrall.
For further information on our bluetooth marketing solutions, call us on 0844 8709219 or contact us.