mobile search engine optimisation
Handheld devices require a level of understanding of how user behaviour on mobile handsets is very different from that on PCs. As a result, it should come as no surprise to learn that the approach to mobile SEO is different from that to regular SEO.
The most important element of a mobile strategy is ensuring that all your customers can view your website correctly on their wireless device.
In order for a site to work on a wireless handset, it must adhere strictly to website accessibility guidelines. Because of limited screen size, many WAP browsers strip out CSS, and show text in a method similar to how a search engine spider renders a site. Websites must therefore be designed such that the layout without images still looks professional and is easy to use.
Our mobile SEO services include
- Mobile website design
- Mobile search engine optimisation
- Accessibility testing
- Usability testing
Mobile Pay-per-click advertising
Mobile PPC advertising is more prominent on the search results on Google. Visitor habits, though tend to drive more clicks to organic results on ordinary browsers. This could change for Internet access from handheld devices. It is therefore advisable to build a comprehensive mobile search marketing strategy with both SEO and mobile PPC to maintain a strong presence in this media.
For further information on mobile search engine optimisation solutions, call us on 0844 8709219 or contact us.