sms messaging
Like many digital solutions, SMS (text) messaging can be highly cost-effective. Text messaging can be used in a multitude of ways:
- Text message event reminders
- Text alerts
- Virtual business cards
- Real time feedback and polling/surveys
- Integrate with point of sale
- Integrate with outdoor advertising
- Integrate with product packaging
- Inform customers of product and press announcements
- Drive traffic to mobile websites
- Add a personalised element to events
- Create a dialogue with audiences at events
So how should you use it?
SMS marketing gets a huge customer response, but only when the message is targeted, timely and aimed at the individual.
For example:
Engage your customers by sending them a link to a mobile internet site to place their order or read information on your new services straight away. A shortcode on your advertisement or poster can increase response rates by up to 300%. You can send interested customers back the web link for them to dig deeper into your offering. Peugeot used this method when they released the new 207 and 1 in 5 people who responded to the shortcode also visited the mobile website.
Upsell your complementary products and services on the back of a booking. Premier Inn send their customers a reminder text of their hotel booking and ask if the customer would like a link to a location map, they then ask if customers would like to book an evening meal. Premier Inn have already sold over 7,000 meals and helped over 13,000 guests with directions or a map to their hotel plus it has helped them to reduce their no-show rate by nearly 20%.
Get instant feedback and react to it. National Express commissioned an SMS service to capture passenger feedback and comments from every carriage on every train on the National Express East Coast network – instantly. It allows National Express to engage with their customers allowing them to provide insightful feedback via SMS. National Express immediately responds to the customer letting them know how they will solve the reported problem or thanking them for their positive comments.
And finally don't forget to allow people to unsubscribe via text!
For further information on our SMS messaging solutions, call us on 0844 8709219 or contact us.