what is mobile marketing?
The mobile internet is thriving. Thanks to the capabilities of devices like the iPhone, and service providers opening up their portals, the mobile internet is now fully accessible to all. Usage is growing fast, inspired by touchscreen devices, bigger screens, better browsers and flat-rate data tariffs. Not only that but smartphone take-up is expected to surpass PC sales in the very near future, meaning that by choosing not to embrace mobile, companies are missing out on a vital route to market. You need to be able to reach audiences wherever they are and in 2012 most of us are on our phones, whether in the office, on the move or at home.
Mobile marketing is the use of mobile phones and other mobile devices to market a brand or message. It's also an emerging strategy that can play a powerful role as part of an integrated marketing campaign. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, or drive attendance to specific events and locations.
Examples of mobile marketing can include:
- SMS text message campaigns
- Mobile web development
- iPhone app development
- Custom software development
- Bluetooth broadcasting
- Advergames
- Mobile video
- Flash Lite content
Mobile is a unique medium and it must be conceived and designed with this idea in mind. A mobile marketing agency should be familiar with the enormous variety of mobile phone screen sizes and memory limitations - and strive to create original content best suited to a mobile device.
For information on our range of mobile marketing solutions, call us on 0844 8709219 or contact us.