a background to mobile
More than 16m people in the UK accessed the internet on their mobile phone in December 2009. They viewed in the region of 6.7bn pages and spent around 4.8bn minutes online. Mobile was already an established platform for TV, video, full track music and games, all before the emergence of iPhone and native applications. However increasing numbers of the top brands now have a mobile presence and some of them are shaping its evolution.
Mobile media allows your brand to engage instantly and personally with your audience and is quicker than both direct mail and email. Mobile has a proven ROI (2% - 9.5%), a good response rate, low opt out rate (typically 0.2% - 0.6%) and is effective at changing behaviour as well as being targeted and trackable. Plus users never leave a message unread!
Here at mobiomic we offer:
mobile website design and development
Mobile websites are the perfect way to reach an increasingly tech-savvy audience or offer an additional touchpoint for your product. Mobile websites connect with your target audience, extend your brand reach, integrate with traditional marketing campaigns and can generate advertising revenue.
More information »mobile marketing
Mobile marketing has become a powerful, interactive communication tool thanks to the distinctively personal and ubiquitous nature of the mobile phone. Essentially you are communicating with consumers on the one device they rarely leave home without.
More information »mobile applications
Mobile phone applications come in two varieties: the first are true software applications that are downloaded through a marketplace such as the Apple App store - commonly referred to as "apps". The second type of phone application is a Web-based internet application that any web user can navigate to via their mobile browser.
More information »agency consultancy services
In an ever-specialising digital marketplace it's comforting to know that there's someone on hand to provide specific, specialist knowledge in the mobile landscape and here at mobiomic we're just that. Whether you need regular support for your existing digital department or consultancy on that one-off job, get in touch to see how we can work with you.
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